Project
ACTIS from J&J
ACTIS is Johnson & Johnson’s cutting-edge technology portfolio in Chile. The challenge was to design and produce a launch event that would highlight its state-of-the-art technology and position the brand as an innovation leader within the industry. I was responsible for the creative concept, graphic design, digital assets, and comprehensive visual experience of the event.
The Idea
The main challenge was to translate a highly technical message into an emotionally connected experience. The goal was for ACTIS technology to not only be understood but lived—creating an event that would reinforce its leadership while generating lasting impact, connection, and a sense of future among attendees.
Client
Johnson & Johnson Chile
Work
Creative concept, audiovisual content, scenography, digital displays, invitations, and graphic materials.
My Role
Creative Concept & Art Direction
My Approach & Contributions
I developed the creative concept and complete visual identity: invitations, scenography graphics, digital screen content, and printed materials.
The Results
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